That’s right, Hallyu-lovers! KCON USA has recently announced the dates for this year’s conventions which means it’s time to start planning your trip now! *squee*
The world’s largest Korean culture convention and music festival, KCON USA, will be returning to both New York and Los Angeles this year, to celebrates its sixth anniversary. With expanded K-beauty, food and e-sports offerings in both locations, as well as phenomenal, star-studded concerts every night, you can expect this year’s KCON to be unlike any other.
“Our core events in Los Angeles and New York have built the strong foundation for KCON’s rapid global expansion in the past few years,” said HK Shin, President of CJ E&M Music Division, which produces the event. “Each successful launch reinforces the idea that Korean pop culture is a worldwide phenomenon of which we are at the forefront.”
And a worldwide phenomenon it is! Having previously announced March 17-18 as the dates for KCON Mexico, the first event ever to be held in Latin America, KCON continues to expand into new countries and markets every year, achieving worldwide status in 2016 with the launch of KCON Abu Dhabi (UAE), Tokyo and Paris.
The flagship events for this global celebration, KCON USA will be returning to the Prudential Center in Newark, NJ on June 23-24, and the LA Convention Center on August 18-20. As if this weren’t awesome enough, the Los Angeles iteration will feature three nights of concerts, which is more than its ever had before! (Feel free to go ahead and squeal a little. I promise, you’re not the only one doing so! *eeep!*)
Last year, tickets sold out quickly, with more than 118,000 Hallyu-loving fans in attendance in both New York and LA, which means you’re going to want to act fast, if you plan to get in on all the fun. And believe me when I tell you, these conventions are SO MUCH FUN! With unforgettable concerts, celebrity meet and greets, workshops, panels (a personal favorite of mine *wink wink*), food and fashion, all rolled into one incredible weekend, you’re not going to want to miss out! This year KCON USA promises to bring you the ultimate Hallyu experience with an additional night of concerts in LA, an increase in vendors, and all-new programming that highlights the rise in popularity of Korean beauty products, Korean food and the world of e-sports. (And yes, I am doing my happy dance!)
With 350 thousand attendees worldwide over the last six years, KCON USA has presented a great opportunity for companies to introduce their brands to a wide-ranging, diverse audience. Over 250 sponsors and vendors attended last year’s convention and met with great success. With products ranging from automobiles to wireless communications, from fashion, beauty and cosmetics to food KCON USA promises to have something for everyone.
For the latest KCON news, be sure to visit KCON’s website (kconusa.com) and don’t forget to follow @KCONUSA on Twitter so you don’t miss out on any of the artist line-up announcements and other important convention information that will be coming our way in the very near future. Of course you can always join in all the KCON conversations by using the hashtags: #KCON17NY and #KCON17LA. Hope you see you there!