Go Goo Ma: A Taste of Korea in Chicago’s Northwest Suburbs

If you ever find yourself in Chicago’s Northwest Suburbs (or anywhere within a reasonable driving distance) and you’re hit with a sudden craving for Korean food, you might want to give Go Goo Ma a try.

Hidden in a strip mall off Algonquin Road, this little Hoffman Estates restaurant might not look like much, but believe me when I tell you, the food more than makes up for any lacking curb appeal. Walking in, the place feels very much like a typical suburban Chinese restaurant, with booths and tables filling the bulk of the room while photograph-filled wall of menu items surrounds a large marble counter at the back.

For those who aren’t as familiar with Korean dishes or their sometimes intimidating-looking names, (or for those who are like me and can read Korean but have a brain that shuts down every time they try to speak), each item on the menu is conveniently numbered, so once you finally figure out what you want (which, believe me, is no easy task as the temptation to order one of everything is real), ordering is a breeze. The owner/chef/order-taker/master-of-all-things, is a very nice older gentleman who has no problem helping you navigate the menu, should you find yourself struggling. 

The restaurant is built around a self-serve model, so once you place your order, it’s up to you to grab your drinks and find a place to sit. (You also have to pick up your food from the counter, once it’s ready, and return your trays/dishes prior to leaving.) Visiting on a Friday night in the middle of June, there was no shortage of open tables, which was a nice switch from the hour-plus lines that one is typically forced to suffer through at some of the area’s more popular all-you-can-eat Korean BBQ restaurants. 

Visiting a Korean restaurant with a friend who shares your affinity for spicy food is always a good idea, as you never have to worry about skipping your favorite dishes in favor or something a bit more mild. However, letting your shared love of spicy food dictate your entire order does mean your need for drink refills increases exponentially. Luckily, Go Goo Ma offers unlimited refills on iced tea, which I’m not gonna lie, made our dining experience far more enjoyable than it might have otherwise been. But more on that in a minute.

Because I couldn’t justify ordering everything on the menu (despite how badly I wanted to), my friend and I settled on those few things that really caught our eye. Starting our meal with an order of tteokbokki (떡볶이) and a bowl of odeng-guk (오뎅국), I knew we’d discovered a real gem of a restaurant when that first sip of broth drew an utterly inappropriate noise from somewhere deep inside me and that first bite of tteokbokki brought a literal spice-induced tear to my eye. 

Believe me when I tell you, this tteokbokki is not for the weak; but for those who can handle the heat, it is an absolute treat! The rice cakes were perfectly chewy, the fish cakes were absolutely delicious, the sauce was spicy but well-flavored, and despite the fact that it made my mouth burn, it wasn’t in any way unpleasant. In fact, the heat did absolutely nothing to keep me from coming back for more, and more, and more. As for the odeng-guk, the broth was incredibly flavorful, the fish cakes were delightfully chewy and as equally delicious as those used in the tteokbokki, and honestly, between the two dishes, I felt like the only thing missing was the hustle and bustle of a busy Korean street behind us as we snacked on these iconic street food staples.

Of course, to make this a true food adventure, one has to order more than two items, which is why my friend and I followed up these street treats with an order of yangpun bibimbap (양푼비빔밥) and chulpan ojingeo bokkeum (철판 오징어볶음), to share, of course. Both dishes came with a side of radish kimchi and a salad, and the stir-fried squid was accompanied by a bowl of rice as well. As delicious as both dishes were, I will admit that having that little bit of salad on the side was a nice way to cut through the richness of the squid. 

For those who enjoy Korean food but don’t want to suffer through the heat of a spicy dish, several of the dishes at Go Goo Ma have either a sweet, mild, or spicy option, so you only have to suffer through a burning mouth if you want to. I personally went with the spicy option for my stir-fried squid but something tells me the sweet and mild options would have been equally delicious. Of course, there are non-spicy menu options like my friend’s bibimbap, but I will warn you now, the sauce that accompanied that bibimbap was anything but mild! I swear, I don’t think I’ve ever eaten a bibimbap sauce that spicy in my life! It honestly made my squid seem mild!

I really wish I could have tried more dishes during this first visit to Go Goo Ma (the bibim naengmyeon (비빔냉면) was really calling my name). Alas, my stomach can only hold so much food at a time and my friend and I still had more adventures to embark upon that evening so we had to call it good (at least for the moment). That being said, I would very much like to go back and do a bit more menu exploration. I’m sure I’ll make it back eventually, but in the meantime, maybe you can do a little exploring for me and let me know what you think? I’d love to hear about any dishes I might need to try, the next time I visit!

EXPLORING CHICAGO’S KOREAN SIDE: The K-Pop Store of Chinatown

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With all the attention Chicago has been getting on the K-Pop concert scene recently, I thought it might be kinda fun to start introducing my fellow fans to the wonderful Korean side of this fair city. 2319This way, when fans from out-of-town flock to the city for a concert, they can find places to indulge their taste for Korean culture and fill their bellies with all manner of delicious Korean food. (Because what self-respecting K-Pop fan doesn’t crave a steaming plate of ddeokbokki or a refreshing bowl of bingsu every now and then?) I thought it seemed only fitting to begin this new segment of mine with the sort of K-Pop mecca of Chicago. The one place every K-Pop fan who visits the City has to visit at least once (if not twice, or even thrice) while they’re here. The one… The only… THE K-POP STORE!

Located in the heart of Chicago’s Chinatown, the K-Pop Store is every K-Pop fan’s dream come true. 2311Overflowing with all manner of K-Pop goodness, this store is the place to go, whether you’re looking for your bias group’s latest album, or a pair of socks that bears your ulti’s face. From lightsticks to face masks, snapbacks to hoodies, jewelry, coffee mugs, posters, backpacks, pillows, nail art, cosmetics, drama OSTs and of course, albums, this store has it all and it’s wonderful! 2336I do have to warn you though, once you step foot through the front door, the urge to buy one of everything is VERY real! For those of you visiting from out-of-town, I recommend you either come with the entire contents of your savings account in your pocket or an iron will. Either one will help you, though I’ll tell you from experience, that iron will tends to corrode pretty quickly when you’re drooling over your biases.

2315I highly recommend allowing yourself plenty of time to wander around the store. There really is a lot of merch available and you don’t want to feel rushed as you browse. From front to back, floor to ceiling, this store is overflowing with all manner of K-Pop goodness and you’re definitely going to want to see it all. 2333While you’re browsing, be sure to take the time to talk to stop and talk to the shop’s owner, Ms. Ko. She’s a fount of K-Pop knowledge and is hands down, one of the sweetest people you will ever meet.

Chinatown ParkingIf you’re relying on public transportation to get you around the City, you can take the Red Line to Cermak. From there, all you’ve got to do cross Cermak and head about a block south on Wentworth and you’re there. If you’re driving to Chinatown, street parking is available but finding a place is tricky at best. You’d probably fare better if you parked in one of the public parking lots. 2332There’s a good one on the north-east corner of Cermak and Wentworth, right by the Red Line stop, and it’s a whole heck of a lot cheaper than a lot of the other downtown parking garages but it’s still not a cheap as street parking. If you’re lucky enough to score a parking spot on the street, I will warn you, those spots are strictly metered so be sure to keep track of your time. You don’t want to come crashing down from your K-Pop high by finding a $50 parking ticket stuck to your windshield. *ahem*

2338K-Pop Store

The building itself is pretty easy to find, sandwiched between the Chinatown Bazaar and the May Flower Restaurant. The bright pink “K-POP K-POP K-POP” running across the storefront does a good job of making the building stand out and you can’t miss all the band posters hung in the windows, tempting you to come… shop… buy…

2331If you’re coming to Chicago for a K-Pop concert, you can’t consider your trip complete without visiting Ms. Ko’s store. It’s a fantastic shop and one of my most favorite places to spend a lazy afternoon, though my wallet usually goes home in tears.

If you’d like more information about Chicago’s Chinatown K-Pop Store, be sure to check out their Facebook Page. You could also leave any questions you may have in the comments below and I’ll do my best to help you out.